Red Bull, known for its high-energy events like the Air Races and Flutag, relies on the Redline application by Boundary. This tool enables event managers to create and track key performance indicators (KPIs) over time, revealing foot traffic patterns and engagement levels. By analyzing this data, Red Bull can fine-tune its strategies, personalize attendee experiences, and demonstrate event value to sponsors. The success of these events extends beyond attendance numbers; it’s about creating memorable experiences and fostering engagement with the brand.

Red Bull representatives in every city enjoy various perks, including access to restaurants, sporting events, and more. To streamline their travel experience, we developed the Red Bull Management Portal. This application provides essential information for each location, including the main point of contact and a list of accessible venues. empowering them with efficient travel coordination and enhancing their overall experience.

The Red Bull Co-Pilot App involved a main feed of events so the user could easily access each event with a simple click on their phone. In the main feed of the mobile app, both managers and employees could see what events were happening as well as where and when. The user is able to follow the event, including maps, schedule, contacts, all necessary documents, and social media feed associated with it in an organized and easy to use manner. Once an event was completed, the employee could use the time stamp tool and managers could keep track of employee participation in events.

We implemented Red Bull’s brand guidelines so that it matched succinctly with the brand identity that is consistent and cherished by Red Bull worldwide. We worked very closely with Red Bull’s internal team to manage the project’s process, ensuring that key stakeholders were involved in every step. For these reasons, the Red Bull team and their stakeholders shared the same sentiment that they loved the design as it was ‘elegant and functional’.