I make complex AI productsclear, usable and shippable.

Moha Elahwal · Lead Product Designer · Dubai
I work with teams, stakeholders and decision makers to turn complex government, media and enterprise workflows into products people can use, in Arabic and English. My focus: agreeing on the right problem, making the trade-offs together, and staying with the work until it ships.

10Government programs in Qatar
8,000Google demo portal users
10K+FOX employees reached

My role and scope on each are set out in the case studies below.

Show reel 2026
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Selected project contexts
GoogleGovernment of QatarFOXAl Jazeera Media NetworkWPP MediaRiyadh AirGoogleGovernment of QatarFOXAl Jazeera Media NetworkWPP MediaRiyadh AirGoogleGovernment of QatarFOXAl Jazeera Media NetworkWPP MediaRiyadh AirGoogleGovernment of QatarFOXAl Jazeera Media NetworkWPP MediaRiyadh Air
Portfolio Q&A · curated answers

Questions about the work? Start here.

Portfolio guide

Curated answers from my portfolio. For context and evidence, open the full project case studies below.

I bring clarity to hard product decisions

I work where complex requirements meet real users: executive decision-making, analytics, government services and AI-assisted workflows. I help teams agree on the problem before polishing the solution.

My role is to turn competing needs into a clear information architecture, useful prototypes and testable decisions. I explain trade-offs, document behaviors, and work across product, engineering and stakeholders rather than handing off screens and disappearing.

I design with Figma and prototype in code when it makes an idea easier to evaluate. Native Arabic fluency and hands-on RTL/LTR experience help me build equitable bilingual experiences from the start.

The case studies below distinguish released work from explorations and show what I personally contributed, what changed, and where the evidence is still limited.

What I bring
to my team

AI experiences designed around people, from what the model can do to an interface they can trust.

01 / 05Intelligence, made human
Scroll to discover
Selected work ↘
04 / Selected workEight projects · Three open case studies

Selected work,
decisions included.

Open each case to see the problem, my contribution, design choices, delivery context, and evidence - not just the finished screens.

Selected work.

Drag to discover / Click to exploreGoogle Cloud × Government of Qatar / ADAA
01 / 08

My Approach.

01

Clarify the decision

Start with who needs to decide what. Translate interviews, workflows and stakeholder goals into a precise product problem.

02

Map constraints & trade-offs

Compare approaches, clarify information hierarchy, and make data, accessibility and technical constraints visible early.

03

Prototype → Ship

When useful, I build interactive prototypes alongside Figma so stakeholders and engineers can evaluate real behavior. I document decisions and work through implementation constraints.

04

Align, document, ship

Work closely with product and engineering on edge cases, design systems, handoff and launch, including Arabic RTL and English LTR parity.

Talks and recognition.

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01 / 05

Data and AI Modernization Award · Doha, 2026

Awarded to Qatar's Civil Service and Government Development Bureau (CGB) at Google Cloud Summit Doha 2026 for its government AI work, including ADAA, where I led the design with the CGB and Google Cloud teams.
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02 / 05

Function1 2025 · Dubai

Speaker at Function1, one of the largest AI conferences in the MENA region, on AI-native product design.
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03 / 05

MWC 25 · Doha

Presented live AI product design work with Google Cloud at MWC25 Doha.
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04 / 05

FOX.ai × AWS · San Francisco

FOX.ai was featured three times at AWS conferences in San Francisco. I led its product design and worked with the engineering and data teams to deliver NFL Foresight.
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05 / 05

Google Cloud Summit 2026 · Doha

On stage and at the Google Data Cloud booth, where the work our team did for the Council of Ministers of Qatar, the Shura Council and Al Jazeera was on show.
Impact
Reading list · Google Cloud blog

What I'm reading.

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