Moha Elahwal · Lead Product Designer
I translate ambiguous government, media, and enterprise workflows into products teams can build and people can use. My focus: defining the right problem, making difficult trade-offs, and working with partners through delivery.
* Project figures as reported in my portfolio and resume; scope and attribution are explained in the case studies.
Show reel 2026
Three examples, each with a product problem, my contribution, and the evidence available. Select a case to read the full story.
The challenge Data-heavy media workflows across screens and teams.
My contribution User research, dashboard architecture, design system thinking, interfaces and engineering delivery.
Evidence FOX-wide adoption and a reported 77% year-on-year retention increase for FOX Verticals.
The challenge Multi-stage government performance with executive and employee needs in two languages.
My contribution Information architecture, dashboard UX, stakeholder alignment and Arabic RTL / English LTR patterns.
Evidence A CGB team award at Google Cloud Summit Doha 2026; detailed outcome metrics are not public.
The challenge Disconnected reporting and operational tools across an enterprise environment.
My contribution Experience structure, shared interface language, product branding, Ask Pulse AI interactions and implementation.
Evidence The reported production delivery of Vault and Pulse; quantitative adoption figures are not supplied.
I separate concepts from production work, and team recognition from individual outcomes. Supporting process artifacts can be shared where client confidentiality permits.
Curated answers from my portfolio. For context and evidence, open the full project case studies below.
I work where complex requirements meet real users: executive decision-making, analytics, government services and AI-assisted workflows. I help teams agree on the problem before polishing the solution.
My role is to turn competing needs into a clear information architecture, useful prototypes and testable decisions. I explain trade-offs, document behaviors, and work across product, engineering and stakeholders rather than handing off screens and disappearing.
I design with Figma and prototype in code when it makes an idea easier to evaluate. Native Arabic fluency and hands-on RTL/LTR experience help me build equitable bilingual experiences from the start.
The case studies below distinguish released work from explorations and show what I personally contributed, what changed, and where the evidence is still limited.
AI experiences designed around people, from what the model can do to an interface they can trust.
Open each case to see the problem, my contribution, design choices, delivery context, and evidence - not just the finished screens.
Drag to discover · Click to enter
Start with who needs to decide what. Translate interviews, workflows and stakeholder goals into a precise product problem.
Compare approaches, clarify information hierarchy, and make data, accessibility and technical constraints visible early.
When useful, I build interactive prototypes alongside Figma so stakeholders and engineers can evaluate real behavior. I document decisions and work through implementation constraints.
Work closely with product and engineering on edge cases, design systems, handoff and launch, including Arabic RTL and English LTR parity.
Selected as a featured speaker at the region's largest AI conference, representing the future of AI-native product design across the Middle East.
↗Participated in Mobile World Congress alongside Google Cloud, presenting live AI product design capabilities on the world's largest telecom stage.
↗ADAA, Government of Qatar. CGB received the Data and AI Modernization Award at Google Cloud Summit Doha 2026, recognizing the government AI work Moha contributed to.
↗FOX.ai was featured three times at AWS conferences in San Francisco. Designed its AI product foundation and delivered NFL Foresight for nationwide game-day use.
↗Proud to have led design and user experience across government platforms showcased at Google Summit 2026 in Doha: the Council of Ministers of Qatar, the Shura Council and Al Jazeera News. My work also includes the Cartier Google Cloud demo.
Named among the Top 5 UX Designers in Los Angeles in 2018.
Selected for the cover of Middle East Icons magazine’s upcoming November 2026 edition.
