01 · AI Product Design
AI Product Design
AI products designed end to end, from what the model can do to a screen someone actually trusts.
01 / 07Fox Corporation · 2019 to 2024
FOX.ai
Dashboard
An AI-native platform for 300K+ media professionals, taken from zero to production in under six months.
NFL Foresight, the official prediction dashboard shown here, was used nationwide on game days and featured 4x at AWS conferences. The FOX Verticals redesign that followed drove a 77% YoY lift in customer retention, and every dashboard was adapted to AppleTV for executive screens.
02 / 07Google Cloud × State of Qatar
Government
of Qatar
Strategic product design for ADAA, Qatar's national AI intelligence platform built on Google Cloud.
Hand-selected to lead design for a national-scale intelligence platform serving the State of Qatar. Bilingual by design: Arabic RTL and English LTR treated as equals, with accessibility and localization standards coordinated across 3+ Google Cloud international teams.
03 / 07Qatar National Vision 2030
Qatar
Vision 2030
NDS3, the national dashboard putting an entire country's strategy on a single screen.
UX strategy for a Google Cloud-powered dashboard tracking 1,000+ projects and 300 initiatives under Qatar National Vision 2030. Built for ministers and policy teams who need the state of the nation at a glance, in Arabic and English.
04 / 07WPP Media × Riyadh Air
Riyadh
Air
End-to-end UX for a luxury aviation ecosystem, from first tap to final descent.
Architected the full journey across mobile app, web booking, and in-flight dashboard for Saudi Arabia's new flagship carrier, with data-driven personalization designed for premium traveler segments. Delivered in collaboration with Luca Ruffato and Robin Ashford.
05 / 07Al Jazeera Media Network
Al Jazeera
MIRA
An executive TV dashboard suite unifying the network's audience intelligence in one command center.
Six dashboards, one suite: Executive Overview, LIVE Insights, Digital, AJ360 OTT, Social Command Center, and Mobile. Designed for newsroom leadership screens, tracking global audience behavior in real time across every Al Jazeera platform.
06 / 07Google Cloud · 2024 to Present
Google Cloud
Demo Portal
The official portal Google's global sales org uses to demonstrate Generative AI, live.
Led design of a portal delivering 10+ live Generative AI demonstrations with embedded analytics, used daily across government and enterprise sales. Design work featured at Google Next, MWC Doha, and 3+ global conferences.
07 / 07WPP Media · Consultant
WPP
Open Intelligence
Product strategy for WPP's data intelligence platform, translating enterprise data into dashboards teams actually use.
Drove product strategy for WPP Open Intelligence across product, data science, and sales teams, turning complex enterprise data into intuitive dashboards for one of the world's largest media groups.