14+ years building AI-native products for Google, Apple, FOX, IBM & Red Bull. Bridging psychology, motion, and data into systems that move people.
Led design of the official Google Cloud Demo Portal, used daily by Google's global sales org. Drove UX for ADAA — Qatar's national AI intelligence platform. Transformed 1,000+ projects and 300 initiatives for Qatar's National Vision 2030. Designs featured at Google Next, MWC Doha, and 3+ global conferences.
Directed FOX.ai design from zero to production in under 6 months. Delivered the official NFL Foresight data visualization dashboard, now used nationwide. Featured 4× at AWS conferences in Las Vegas, SF, and LA. Drove 77% YOY increase in customer retention via FOX Verticals redesign.
Designed WPP Open Intelligence — translating complex data ecosystems into intuitive brand intelligence interfaces. Led end-to-end UX for Riyadh Air: luxury aviation ecosystem spanning mobile app, web booking, and in-flight dashboard — in collaboration with Luca Ruffato and Robin Ashford.
Created AR games and gamified educational apps for the American Heart Association. Achieved 82% improvement in user satisfaction through rigorous research and usability testing. Full Figma design-to-production handoff.
Designed the first Android app for Beats Pill+ with Apple's creative team. Crafted Red Bull Co-Pilot mobile experiences. Spearheaded the full rebranding and digital redesign of the Queen Mary.
Selected as a featured speaker at the region's largest AI conference — representing the future of AI-native product design across the Middle East.
Participated in Mobile World Congress alongside Google Cloud, presenting live AI product design capabilities on the world's largest telecom stage.
Hand-selected to lead strategic product design for Google Cloud AI initiatives serving the State of Qatar — driving national-scale digital transformation.
Shaped FOX.ai's design foundation and delivered the NFL Foresight national dashboard — featured 4× at AWS conferences across the United States.