Apple
Beats Pill+
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Client
Beats by Dre
Market
United States
Main objective
SaaS / Android
As a senior UX/UI designer at ISBX, I had the exciting opportunity to work with beats studio team to design the first Beats Pill+ app for both iOS and Android users, providing a way for those who own the new Beats Pill+ speakers to control the speakers, check power levels, download software updates, adjust sound levels, and link multiple speakers together for different effects.
Elevate Beats!
My role encompassed a comprehensive UX/UI design approach. I collaborated closely with Apple cross-functional teams to ensure that the user experience aligned seamlessly with the brand’s vision. By conducting user research, creating wireframes, and iterating on prototypes, I help crafting intuitive interfaces that resonated with our target audience.
Optimizing for users.
With a core audience ranging from 16 to 24 years old, the
app experience is designed for thumb-first
interaction. The navigational structure is adaptable
across mobile, tablet, and desktop, ensuring we are
serving users of all behaviors and device types. Apple introduced us to their process of writing user stories before UX. And we love it! It keeps the focus on users but is also highly practical.
User stories
Alex’s needs include effortless pairing of two Beats+ speakers for stereo sound during parties, with clear instructions. Additionally, Alex desires control over bass, treble, and stereo balance, allowing fine-tuning for different music genres and environments. Lastly, Alex hosts gatherings where friends contribute to the playlist, so the app should enable collaborative playlist creation and sharing via Bluetooth.
Low-fidelity Wireframing
Intuitive Pairing Flow Simplify pairing through visual cues and step-by-step instructions. Provide feedback upon successful speaker connection.Enhanced Sound Settings Create a user-friendly equalizer interface with sliders for bass, treble, and balance adjustments. Collaborative Playlist Feature Allow users to create shared playlists within the app. Enable playlist collaboration by inviting friends via email or social media. By addressing these pain points and implementing user-centric solutions, the Beats+ Android app can enhance the music experience for Alex and other users.
Harmonize & Amplify
I meticulously translated user stories into actionable design requirements. Core functionalities such as adjusting volume, selecting playlists, and managing speaker settings—were seamlessly integrated. Leveraging wireframes, I crafted a minimalist UI that reflected Beats’ brand aesthetics, ensuring straightforward navigation for users. Adhering to Beats’ brand guidelines, I incorporated the official color palette and typography, while custom icons reinforced brand recognition. The result? An intuitive app that harmoniously blended functionality and style.
SaaS Application
When configuring the Beats Pill+ speaker, it’s essential to align with the brand guidelines set by Beats by Dre. As an industry-leading audio brand, Beats emphasizes superior listening experiences through sleek and innovative designs. The smooth wordmark and clever icon reinforce brand quality. To maintain consistency, follow the official color palette and adhere to specific typography requirements outlined in the brand guidelines.
